COMPANY

Brand Introduction

COMPANY

Brand Introduction

At First, we always put the customer “first.”
We always think of the consumer as the first

At First Coffee Lab, we provide a professional curriculum, expert instructors, and an optimal learning environment—delivering in-depth coffee knowledge and practical training to help you achieve your café startup dream.

The average annual coffee consumption per person in our country is 512 cups. We’ve become a nation that can’t start the day without coffee, and as of 2019 there are 100,000 cafés—meaning one café for every 400 people. To survive in such a competitive market, menu development is essential.

Since launching our academy training brand, First operates its own First Coffee Lab café to accurately understand and meet the needs of aspiring entrepreneurs. Given the nature of cafés, keeping up with the latest trends is a continuous process, so we’ve established a dedicated beverage development team to create both trending drinks and signature beverages on an ongoing basis.

At First, which focuses on education, we never neglect research into trending and signature beverages. We also integrate strategic café consulting with a structured barista training program to deliver comprehensive support.

At First Coffee Lab, we provide a professional curriculum, expert instructors, and an optimal learning environment—delivering in-depth coffee knowledge and practical training to help you achieve your café startup dream.

The average annual coffee consumption per person in our country is 512 cups. We’ve become a nation that can’t start the day without coffee, and as of 2019 there are 100,000 cafés—meaning one café for every 400 people. To survive in such a competitive market, menu development is essential.

Since launching our academy training brand, First operates its own COFFEE&BAKERY café to precisely understand and cater to the needs of potential entrepreneurs. Given the nature of cafés, staying on top of the latest trends is a continuous effort, so we have a dedicated beverage development team working on both trendy drinks and signature creations.

At First, which prioritizes education, we never slack on research into trending and signature beverages. We also link strategic café consulting with our comprehensive barista training program to provide end-to-end support.

COMPANY

CI Introduction

COMPANY

CI Introduction

Through its primary symbols—the symbol mark, logotype, and signature—we introduce First Coffee Lab’s corporate identity embodying our vision.

FIRST COFFEE LAB’s “FIRST” is
a promise to always put the customer first.

“First” means both “first” and “foremost,” so we named our brand First Coffee Lab to support those starting their café journey and to reflect our aim to be number one.
The symbol simplifies a winners’ podium into a three-dimensional box with the number 1 inside, representing “First” in 3D. For the logotype, we selected a dignified serif typeface fitting a café brand to convey trustworthiness.

SYMBOL MARK

As First Coffee Lab’s symbol mark, this is the primary and core
element representing “First.”

LOGO TYPE

The logotype visualizes First Coffee Lab’s name
in both English and Korean.

SIGNATURE

The signature combines the symbol mark and logotype into a basic form. It must never be distorted,
altered, or misused and must always adhere to the established guidelines.

MNIMAL SPACE & SIZE

When used independently, the symbol mark must maintain a consistent clear space to preserve its identity and independence from other elements.
Follow the combination guidelines and ensure the specified minimum clear space around the symbol mark so that no text or graphics intrude.

COLOR SYSTEM

The specified primary logotype color is the brand’s signature hue.
Web and packaging colors accentuate the brand color without disrupting its overall atmosphere.

Main Color : Logotype Color

FIRST Black

R 50 / G 49 / B 50

C 0 / M 0 / Y 0 /K 95

HEX #323132

FIRST Gray

R 76 / G 76 / B 76

C 0 / M 0 / Y 0 /K 70

HEX #4c4c4c

Sub Color : Web Color

PANTONE P 13-7U

R 161 / G 142 / B 111

C 37 / M 39 / Y 58 /K 0

HEX #A18E6F

PANTONE PQ-1235C

R 255 / G 184 / B 28

C 0 / M 31 / Y 97 /K 0

HEX #FFB81C

COMPANY

Directions

COMPANY

Directions

First Coffee Lab Headquarters

8th Floor, 179 Wausan-ro, Mapo-gu, Seoul (Donggyo-dong) 04056

  • 02-322-7933

  • 02-2135-8397

Address
Directions

Bus

Hongik University Station

6716, 273, Mapo09

Subway

Line 2, Gyeongui-Jungang Line

Line 2, Sinchon Station Exit 8 (within 500 m, approx. 8 min walk)

Gyeongui–Jungang Line, Hongik Univ. Station Exit 6 (approx. 5 min walk)